By Thomas A. Sebeok
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Extra resources for A Sign Is Just a Sign (Advances in Semiotics)
Modified after Thomas A. Sebeok, Contributions to the Doctrine of Signs, 2d ed. (Lanham: University Press of America, 1985), p. 155, figure 1. properties of its several parts; on the contrary, the communicational process indispensably requires that each constituent be conceived of as functioning in relation to every other. One very important component is omitted from the flowchart model of the communication process depicted in Fig. 3. This is the context in which the entire transaction is embedded.
111). My thesis here is that this superb, although not flawless, gift of discrimination is, in fact, doubly expressed in man, by two parallel recognition systems and associated defense mechanisms: the immunologic memory, which consists of an array of cells whose surface receptors allow them to respond to particular types of molecules, supplemented by another, commonly called anxiety, which protects the Self in the sense that this is a continuous activity, or way of life, in a word, behavior. What is maintained by anxiety, another sort of memory, is not biological substance but the pattern of behavior that it operates.
Modified after Thomas A. Sebeok, Contributions to the Doctrine of Signs, 2d ed. (Lanham: University Press of America, 1985), p. 27, table 3. In the communication disciplines, as throughout the life sciences, it is both legitimate and necessary to raise questions teleonomic in aspect. Accordingly, it is proper to ask: for what purposes do sources formulate messages? The functions of messages are various. They are end-directed in the same objective sense in which all animal behavior has a goal: an animal ingests food to gain materials and energy; its digestive apparatus and enzymes exist and operate as they do in order to promote that goal of survival.
A Sign Is Just a Sign (Advances in Semiotics) by Thomas A. Sebeok